The Herb Coach relies on the quality of Nature’s Sunshine products. Established in 1972, this once quaint family-operated endeavor has blossomed into a premier global entity in the health and wellness sphere.
It started with powdered capsicum, a time-honored herb that Gene Hughes hoped to use for his own digestive health. Discovering quickly that a spoonful of capsicum was neither tasty nor convenient, Gene was in need of an innovator. Naturally, he turned to his wife, Kristine. Her solution: Capsules!
It may seem simple today—filling capsules with herbs for holistic, daily use—but that kitchen table endeavor in 1972 sparked Nature's Sunshine, the first company encapsulating herbs, making the power of nature more accessible and convenient for anyone, anywhere. Together, the Hughes became pioneers of the modern supplement industry.
Growing the community of holistic healers, naturopaths and traditional health enthusiasts
PROTECTING NATURE
From solar-powered facilities to minimizing waste, our goals for sustainability are our guiding light
ELEVATING OUR PEOPLE
We champion diversity, inclusion and equity throughout our company and community
SUPPORTING FARMERS & COLLECTORS
Partnering with those who care for our planet, for the plants that help us thrive
OUR BRIGHT FUTURE
With your health and our planet in mind, we aspire to become nutritional company of the future
UNCOMPROMISED QUALITY
Through scrupulous sourcing, artisanal crafting, and rigorous testing, out reputation is earned with care
Born in the Wild.
Proven in the lab.
Every batch we craft undergoes rigorous quality testing, allowing us to guarantee the purity and potency of our supplements. As the Herbal Experts, we employ validated testing methods, using state-of-the-art equipment, for your health and peace of mind.